Ionica Oncioiu

Strengthening Market Position for Small Business: a Practical Handbook Ionica Oncioiu

In the current context where there is a widening of the influence of environmental factors on the activities of small business and an increase of the amplitude and rate of change of these factors, it is very difficult for economical units to achieve profitable activities addressing a position of organizational adaptation to environmental turbulence. Therefore, it is necessary for management of socio-economic units to predict exactly these changes and to chart a course of development that would ensure them increased profitability and give them a comparative advantage over the competition. This requires the adoption of a strategic management.