Shankar Chelliah

Entry Modes in International Business: a Case Study of Trading Industry Shankar Chelliah

The thrust of leadership in the in the international business through finding the right entry modes to international business is critical. National states use the tools at their disposal to protect and advance their interests; Malaysia is no exception. There is more to the notion that developing countries will have to adopt regulations that mirror those of the rich nations with integrated capital markets and floating currencies. Entry modes decisions are critical for trading type businesses by considering barriers imposed by the foreign countries through high tariffs and other barriers. The entry modes in the international business are as follows: export, joint venture, merger and acquisition, green field investment and brownfield investment. Malaysian foreign policy could be seen as very encouraging in enabling international trade.