Sovershenstvovanie Marketingovoy Deyatel'nosti Gostinichnogo Biznesa: Teoreticheskie Aspekty Marketingovoy Deyatel'nosti Gostinichnykh Uslug, Otsenka ... Marketingovoy Deyatel'nosti - Tat'yana Shabanova - Books - Palmarium Academic Publishing - 9783847396819 - July 14, 2012
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Tat'yana Shabanova
Sovershenstvovanie Marketingovoy Deyatel'nosti Gostinichnogo Biznesa: Teoreticheskie Aspekty Marketingovoy Deyatel'nosti Gostinichnykh Uslug, Otsenka ... Marketingovoy Deyatel'nosti Russian edition

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Opredelenie edinoy marketingovoy strategii i politiki prodazh, raznostoronnie issledovaniya rynka, segmentatsiya dlya razlichnykh gostinichnykh ob"ektov, ob"ektivnaya otsenka konkurentosposobnosti predlagaemogo produkta i urovnya servisa, a takzhe razrabotka meropriyatiy po upravleniyu ikh kachestvom, provedenie kliento-orientirovannykh reklamnykh meropriyatiy ? vot lish' nekotorye napravleniya toy ogromnoy raboty, kotoruyu dolzhna provodit' gostinitsa v tselyakh ukrepleniya svoikh pozitsiy na rynke dlya privlecheniya klientov i delovykh partnerov. Otsyuda vytekaet neobkhodimost' razrabotki rekomendatsiy po sovershenstvovaniyu marketingovoy deyatel'nosti gostinichnykh predpriyatiy, chto delaet temu dannogo issledovaniya aktual'noy. Vypusknaya kvalifikatsionnaya rabota sostoit iz vvedeniya, trekh glav, zaklyucheniya, bibliografii, v kolichestve 42 naimenovaniy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 14, 2012
ISBN13 9783847396819
Publishers Palmarium Academic Publishing
Pages 80
Dimensions 150 × 5 × 226 mm   ·   137 g
Language German  

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