Marketing: Uchebnoe Posobie - Lyubov' Shibaeva - Books - Palmarium Academic Publishing - 9783847397557 - August 10, 2012
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Lyubov' Shibaeva
Marketing: Uchebnoe Posobie Russian edition

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Dannoe uchebnoe posobie prednaznacheno dlya studentov ekonomicheskikh spetsial'nostey (bakalavry). Dostatochno kratko izlozheny teoreticheskie osnovy organizatsii marketinga kak filosofii i instrumentariya predprinimatel'stva. Posobie v dostupnoy forme znakomit s osnovami marketinga. Rassmotreny printsipy i metody marketingovykh issledovaniy. V didakticheskom plane privodyatsya zadachi, testy, situatsii, terminologicheskiy slovar' po marketingu, chto pozvolyaet zakrepit' i proverit' poluchennye znaniya. Avtory-sostaviteli pri podgotovke etogo posobiya stavili edinstvennuyu tsel': v dostupnoy forme poznakomit' studentov s osnovami marketinga i putyami ispol'zovaniya etikh znaniy na praktike, poznavat' slozhnyy i postoyanno menyayushchiysya mir marketinga. V knige ispol'zovany teoreticheskie, prakticheskie i spetsial'nye metodicheskie priemy, oblegchayushchie usvoenie materiala.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 10, 2012
ISBN13 9783847397557
Publishers Palmarium Academic Publishing
Pages 152
Dimensions 152 × 229 × 9 mm   ·   244 g
Language German  

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