The i-Cosmos: Might, Myth and Magic of a Brand - Volker Fischer - Books - Edition Axel Menges - 9783936681482 - March 30, 2011
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Volker Fischer
The i-Cosmos: Might, Myth and Magic of a Brand

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Apple Inc, the Californian computer company, has been marked by unparalleled success over the years. Like no other company, it has succeeded in shifting the focus of use from utility to coveted possessions when it comes to computers and electronic entertainment devices. This book comments upon this process of 'disruptive technologies'.

112 pages, 275 colour & b/w photos

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 30, 2011
ISBN13 9783936681482
Publishers Edition Axel Menges
Pages 144
Dimensions 248 × 305 × 15 mm   ·   926 g
Language German  

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