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Pfizer and the Challenges of the Global Pharmaceutical Industry Axel Joern
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Pfizer and the Challenges of the Global Pharmaceutical Industry
Axel Joern
This Case Study defines the global pharmaceutical industry and its "boundaries", analyses the profitability/attractiveness of the global pharmaceutical industry by using M. E. Porters' Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer's new strategy and examines what Pfizer did in the recent years to maintain their profitability.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 27, 2016 |
| ISBN13 | 9783960670063 |
| Publishers | Anchor Academic Publishing |
| Pages | 32 |
| Dimensions | 148 × 210 × 2 mm · 49 g |
| Language | English |
