New Brand Strategies in the Digital Era. The Evolution of Consumers' Behaviour and its Influence on Traditional Brand Management - Alena Horch - Books - Studylab - 9783960958376 - May 25, 2020
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Alena Horch
New Brand Strategies in the Digital Era. The Evolution of Consumers' Behaviour and its Influence on Traditional Brand Management

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80 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 25, 2020
ISBN13 9783960958376
Publishers Studylab
Pages 80
Dimensions 148 × 210 × 5 mm   ·   113 g
Language German  

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