Die Auswahl von Social-Media-Influencern bei jungen Unternehmen. Die Kriterien Credibility, Attractiveness sowie die Product-Match-Up Hypothesis - Stefanie Streich - Books - Studylab - 9783960958659 - February 12, 2020
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Stefanie Streich
Die Auswahl von Social-Media-Influencern bei jungen Unternehmen. Die Kriterien Credibility, Attractiveness sowie die Product-Match-Up Hypothesis

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254 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 12, 2020
ISBN13 9783960958659
Publishers Studylab
Pages 254
Dimensions 148 × 210 × 15 mm   ·   335 g
Language German  

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