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The impact of sensory marketing on the consumer Vishal Mohun
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The impact of sensory marketing on the consumer
Vishal Mohun
This book was written as part of a thesis. Humans have five senses: hearing, sight, taste, touch and smell. These senses influence our decisions and for several years sensory marketing has been used by retailers to help us make purchasing decisions. Through a research of academic and professional sources and a field survey. We will see the impact on the consumer's confidence in brands that use sensory marketing.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 15, 2021 |
| ISBN13 | 9786203625530 |
| Publishers | Our Knowledge Publishing |
| Pages | 68 |
| Dimensions | 152 × 229 × 4 mm · 119 g |
| Language | English |
