Marcos Freitas Pereira

Company valuation Marcos Freitas Pereira

The Brazilian capital market has emerged as one of the most attractive in the globalized market. The attractiveness results in large inflows of foreign funds for investments in stock exchanges and direct investments in the acquisition and merger of Brazilian companies. This demand for foreign investments has affected small and medium-sized companies, specifically privately held companies that operate in emerging segments and with great growth potential. The book is the result of the search and testing of a model that could facilitate small and medium-sized companies to have market value references facilitating negotiations with other companies and investors. The technique used by large companies, multinationals, consulting firms, and investment banks is the use of the discounted cash flow technique that requires qualified professionals and a wide range of information about the company's past, as well as detailed projections of the company's future, considered as the state of the art of business valuation.