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Barriers and Motivations for the Purchase of Convenience Products Mohamed Ali Fareh
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Barriers and Motivations for the Purchase of Convenience Products
Mohamed Ali Fareh
This report explains the drivers and motivations for purchasing convenience products. I have proposed cleaning products as a case study. The study of consumer and buyer behavior has become an indispensable practice in the analysis and practice of marketing. Its contributions are essential and contribute as much to strategic thinking as to operational marketing. To solve this problem, a qualitative study was conducted to understand what are the brakes and motivations for the purchase of cleaning products.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 30, 2021 |
| ISBN13 | 9786204122977 |
| Publishers | Our Knowledge Publishing |
| Pages | 52 |
| Dimensions | 152 × 229 × 3 mm · 96 g |
| Language | English |
