International Business Development in the Software Industry: Building Successful Partner Channels - Hans Peter Bech - Books - TBK Publishing® - 9788793116160 - April 1, 2015
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Hans Peter Bech
International Business Development in the Software Industry: Building Successful Partner Channels 1st edition

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This book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well implement these programs for the recruitment and management of partners that will find, win, make, keep and grow happy customers on our behalf.

Channel Development & Management in the Software Industry

Media Books     Sewn Spine Book   (Book with soft cover and high quality sewn spine)
Released April 1, 2015
ISBN13 9788793116160
Publishers TBK Publishing®
Genre Engelsk, Management and data, Misc.
Pages 222
Dimensions 153 × 228 × 14 mm   ·   327 g
Language English  
Original language English
Cover Artist Jelena Galkina
Cover Illustrator Jelena Galkina
Foreword Author Preben Damgaard
Illustrator Jelena Galkina

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