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Handbook of Quality-of-Life Research: An Ethical Marketing Perspective - Social Indicators Research Series M. Joseph Sirgy Softcover reprint of the original 1st ed. 2001 edition
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Handbook of Quality-of-Life Research: An Ethical Marketing Perspective - Social Indicators Research Series
M. Joseph Sirgy
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change.
458 pages, biography
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