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Ambush Marketing & the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events - ASSER International Sports Law Series Andre M. Louw 2012 edition
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Ambush Marketing & the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events - ASSER International Sports Law Series
Andre M. Louw
This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model.
764 pages, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 18, 2014 |
| ISBN13 | 9789067049597 |
| Publishers | T.M.C. Asser Press |
| Pages | 764 |
| Dimensions | 235 × 158 × 46 mm · 1.17 kg |
| Language | English |
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