In Good Company: Managing Intellectual Property Issues in Franchising - Wipo - Books - World Intellectual Property Organization - 9789280531145 - July 1, 2019
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In Good Company: Managing Intellectual Property Issues in Franchising Chinese edition

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At the core of franchising is the licensing of intellectual property rights (IPRs). This guide explains the importance of managing these IPRs throughout the franchising process through concrete examples and helpful hints.

64 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 1, 2019
ISBN13 9789280531145
Publishers World Intellectual Property Organization
Pages 64
Dimensions 148 × 210 × 3 mm   ·   86 g
Language Chinese  

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