Effectiveness of Advertisement - C M Arul Janatius - Books - DISCOVERY PUBLISHING HOUSE PVT LTD - 9789350562574 - April 1, 2013
In case cover and title do not match, the title is correct

C M Arul Janatius
Effectiveness of Advertisement

Price
$ 62.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jun 1 - 5

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

This book provides a visual treat to the reader to analyse the Effectiveness of Advertisements in terms of Recall value and Remembering the contents. It will help the media people, advertisers and advertising agencies to have a control over wilful advertisements. It gives a guidelines for the Opinion leaders and Youth can file a complaint against any misleading advertisements to Advertising Standard Council of India (ASCI).

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 1, 2013
ISBN13 9789350562574
Publishers DISCOVERY PUBLISHING HOUSE PVT LTD
Pages 240
Dimensions 170 × 244 × 14 mm   ·   580 g
Language English  

See all of C M Arul Janatius ( e.g. Hardcover Book )