Contemporary Marketing Research - Dr A B Rao - Books - Vishwakarma Publications - 9789383572885 - 2015
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Contemporary Marketing Research

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This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However it is useful as a text book to the MBA/PGDBM students of other Indian Universities. Its special features are 1. Lucid explanations of the theoretical principles 2. Solved numerical examples in certain chapters 3. Appropriate exercises at the end of each chapter


218 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2015
ISBN13 9789383572885
Publishers Vishwakarma Publications
Pages 218
Dimensions 178 × 254 × 12 mm   ·   385 g
Language English