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Pinciples of Marketing Dr Shaila Bootwala
Pinciples of Marketing
Dr Shaila Bootwala
1 Introduction And Functions of Marketing 2 Classification & Types of Market 3 Marketing Environment And Market Segmentation 4 Marketing Mix 5 Marketing Planning, Marketing Information System, Marketing Research Case Studies, Activities & Projects
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 1, 2014 |
| ISBN13 | 9789383750078 |
| Publishers | Nirali Prakashan, Educational Publishers |
| Pages | 262 |
| Dimensions | 189 × 246 × 14 mm · 471 g |
| Language | English |