Emotional Marketing: Power of Feelings in Business (Connect, Convince and Convert) - R. Chhabra - Books -  Misha Books - 9789391597306 - 1968
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R. Chhabra
Emotional Marketing: Power of Feelings in Business (Connect, Convince and Convert)

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Emotional Marketing explores how businesses can connect with consumers by appealing to their feelings rather than just logic. The book highlights the power of emotions in shaping customer decisions, building brand loyalty, and creating memorable experiences. It emphasizes that understanding and leveraging human emotions is a key strategy for personal and professional success in the competitive world of business.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 1968
ISBN13 9789391597306
Publishers  Misha Books
Dimensions 230 × 147 × 25 mm   ·   650 g
Language English  

See all of R. Chhabra ( e.g. Hardcover Book and Paperback Book )