Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights - - Books - Springer Verlag, Singapore - 9789811018275 - October 18, 2016
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Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights 1st ed. 2017 edition

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298 pages, 10 black & white illustrations, 28 colour tables, biography

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Released October 18, 2016
ISBN13 9789811018275
Publishers Springer Verlag, Singapore
Pages 290
Dimensions 155 × 235 × 18 mm   ·   594 g
Editor Kubacki, Krzysztof
Editor Rundle-Thiele, Sharyn

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