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Strategic Marketing and Innovation for Indian MSMEs - India Studies in Business and Economics R. Srinivasan 1st ed. 2017 edition
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Strategic Marketing and Innovation for Indian MSMEs - India Studies in Business and Economics
R. Srinivasan
This book investigates how strategic marketing is influencing organizations’ innovation performance.
131 pages, 27 black & white illustrations, biography
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 30, 2017 |
| ISBN13 | 9789811035890 |
| Publishers | Springer Verlag, Singapore |
| Pages | 131 |
| Dimensions | 155 × 235 × 10 mm · 385 g |
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