Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An Integrated Sociolinguistics Approach - Wei Feng - Books - Springer Verlag, Singapore - 9789811044687 - June 21, 2017
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Wei Feng
Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An Integrated Sociolinguistics Approach 1st ed. 2017 edition

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This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.

152 pages, 9 Tables, color; 4 Illustrations, color; XVI, 152 p. 4 illus. in color.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 21, 2017
ISBN13 9789811044687
Publishers Springer Verlag, Singapore
Pages 152
Dimensions 150 × 220 × 20 mm   ·   417 g

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