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Chinese Innovation And Branding Leaps - Series on Innovation and Knowledge Management Serdar S Durmusoglu
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Chinese Innovation And Branding Leaps - Series on Innovation and Knowledge Management
Serdar S Durmusoglu
China is the largest emerging market economy and the second largest economy in the world which makes the experiences of Chinese firms and firms in China crucial. In essence, this book focuses on providing conceptual as well as in-depth case or empirical studies on the challenges faced and lessons learned regarding the 'management of Innovation, knowledge management and branding' by Chinese firms in the global arena as well as Western firms in China, while they manage their product innovations and branding efforts.
250 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 21, 2022 |
| ISBN13 | 9789811249624 |
| Publishers | World Scientific Publishing Co Pte Ltd |
| Pages | 208 |
| Dimensions | 159 × 236 × 17 mm · 444 g |
| Language | English |
| Editor | Durmusoglu, Serdar S (China Jiliang Univ, China) |
