Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity - Guojun Zeng - Books - Springer Verlag, Singapore - 9789811345449 - January 3, 2019
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Guojun Zeng
Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity Softcover Reprint of the Original 1st 2019 edition

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This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China.

126 pages, 26 Illustrations, black and white; XVII, 126 p. 26 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 3, 2019
ISBN13 9789811345449
Publishers Springer Verlag, Singapore
Pages 126
Dimensions 150 × 220 × 10 mm   ·   454 g

Mere med samme udgiver

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