Competitive Advantage of Customer Centricity - Management for Professionals - Sathit Parniangtong - Books - Springer Verlag, Singapore - 9789811351389 - December 12, 2018
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Sathit Parniangtong
Competitive Advantage of Customer Centricity - Management for Professionals Softcover reprint of the original 1st ed. 2017 edition

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This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.

330 pages, 35 Illustrations, color; 105 Illustrations, black and white; XV, 330 p. 140 illus., 35 il

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 12, 2018
ISBN13 9789811351389
Publishers Springer Verlag, Singapore
Pages 330
Dimensions 232 × 156 × 20 mm   ·   642 g

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