Market Research: The Process, Data, and Methods Using Stata - Springer Texts in Business and Economics - Erik Mooi - Books - Springer Verlag, Singapore - 9789811353444 - December 23, 2018
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Erik Mooi
Market Research: The Process, Data, and Methods Using Stata - Springer Texts in Business and Economics Softcover reprint of the original 1st ed. 2018 edition

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The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.

416 pages, 31 Tables, color; 60 Tables, black and white; 50 Illustrations, color; 162 Illustrations,

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 23, 2018
ISBN13 9789811353444
Publishers Springer Verlag, Singapore
Pages 416
Dimensions 150 × 220 × 10 mm   ·   748 g

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