Ethics, Social Responsibility and Sustainability in Marketing - Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application - - Books - Springer Verlag, Singapore - 9789811379260 - August 14, 2020
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Ethics, Social Responsibility and Sustainability in Marketing - Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application 2019 edition

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This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy.

279 pages, 7 Illustrations, color; 13 Illustrations, black and white; XXVIII, 279 p. 20 illus., 7 il

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 14, 2020
ISBN13 9789811379260
Publishers Springer Verlag, Singapore
Pages 279
Dimensions 150 × 220 × 10 mm   ·   474 g
Editor Altinbasak-Farina, Ipek
Editor Burnaz, Sebnem

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