The Attention Economy and How Media Works: Simple Truths for Marketers - Karen Nelson-Field - Books - Springer Verlag, Singapore - 9789811515392 - January 5, 2020
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Karen Nelson-Field
The Attention Economy and How Media Works: Simple Truths for Marketers 2020 edition

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This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.

152 pages, 6 Illustrations, color; 21 Illustrations, black and white; XVI, 152 p. 27 illus., 6 illus

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 5, 2020
ISBN13 9789811515392
Publishers Springer Verlag, Singapore
Pages 152
Dimensions 166 × 224 × 18 mm   ·   432 g
Language English  

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