Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific - - Books - Springer Verlag, Singapore - 9789811585166 - November 10, 2020
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Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific 2021 edition

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This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region.

293 pages, 52 Illustrations, color; 7 Illustrations, black and white; XXII, 293 p. 59 illus., 52 ill

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 10, 2020
ISBN13 9789811585166
Publishers Springer Verlag, Singapore
Pages 293
Dimensions 150 × 220 × 20 mm   ·   641 g
Editor Bhati, Abhishek
Editor Eagle, Lynne
Editor Hay, Rachel

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