Advances in Theory and Practice in Store Brand Operations - Jiazhen Huo - Books - Springer Verlag, Singapore - 9789811598791 - January 6, 2022
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Jiazhen Huo
Advances in Theory and Practice in Store Brand Operations 2021 edition

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However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America. The main challenges to China's private label lie in private brand operations management.

253 pages, 4 Illustrations, color; 27 Illustrations, black and white; XVII, 253 p. 31 illus., 4 illu

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 6, 2022
ISBN13 9789811598791
Publishers Springer Verlag, Singapore
Pages 253
Dimensions 150 × 220 × 10 mm   ·   385 g

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