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Branding Bangladesh: From ‘Bottomless Pit’ to a ‘Middle Income’ Country Imtiaz A. Hussain 1st ed. 2023 edition
Branding Bangladesh: From ‘Bottomless Pit’ to a ‘Middle Income’ Country
Imtiaz A. Hussain
This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.
163 pages, 2 Illustrations, black and white; IX, 163 p. 2 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 1, 2022 |
| ISBN13 | 9789811971945 |
| Publishers | Springer Verlag, Singapore |
| Pages | 163 |
| Dimensions | 156 × 217 × 17 mm · 352 g |
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