Marketing Manipulation: A Consumer's Survival Manual - World Scientific-Now Publishers Series in Business - Kamins, Michael (Claremont College, Usa) - Books - World Scientific Publishing Co Pte Ltd - 9789813234703 - October 1, 2018
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Kamins, Michael (Claremont College, Usa)
Marketing Manipulation: A Consumer's Survival Manual - World Scientific-Now Publishers Series in Business

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Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where co

252 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 1, 2018
ISBN13 9789813234703
Publishers World Scientific Publishing Co Pte Ltd
Pages 252
Dimensions 167 × 238 × 22 mm   ·   594 g

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