Global Business Strategy: Asian Perspective - Moon, Hwy-chang (Inst For Policy And Strategy On National Competitiveness (Ipsnc), Korea) - Books - World Scientific Publishing Co Pte Ltd - 9789814273190 - March 23, 2010
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Moon, Hwy-chang (Inst For Policy And Strategy On National Competitiveness (Ipsnc), Korea)
Global Business Strategy: Asian Perspective

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Given the rise of Asia in the global economy, it is important to understand the uniqueness of Asian business. This book introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. It deals with the theory and, practice. It also offers real-life case studies and examples.

348 pages, black & white illustrations, black & white tables, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 23, 2010
ISBN13 9789814273190
Publishers World Scientific Publishing Co Pte Ltd
Pages 348
Dimensions 155 × 229 × 23 mm   ·   635 g

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