Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving - Fitzgerald, Eugene A (Mit, Usa, Cornell, Usa & The Innovation Interface, Usa) - Books - World Scientific Publishing Co Pte Ltd - 9789814327985 - November 3, 2010
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Fitzgerald, Eugene A (Mit, Usa, Cornell, Usa & The Innovation Interface, Usa)
Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving

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Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process.

252 pages, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 3, 2010
ISBN13 9789814327985
Publishers World Scientific Publishing Co Pte Ltd
Pages 246
Dimensions 173 × 244 × 20 mm   ·   514 g

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