Optimal Investment And Marketing Strategies - Systems Research Series - Murynets, Ilona (Stevens Inst Of Tech, Usa) - Books - World Scientific Publishing Co Pte Ltd - 9789814383264 - January 27, 2012
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Murynets, Ilona (Stevens Inst Of Tech, Usa)
Optimal Investment And Marketing Strategies - Systems Research Series

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Develops models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and, a model for targeting customers in marketing campaigns.

88 pages, black & white tables, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 27, 2012
ISBN13 9789814383264
Publishers World Scientific Publishing Co Pte Ltd
Pages 88
Dimensions 230 × 157 × 12 mm   ·   290 g

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