Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods - Charan, Ashok (Nus, S'pore) - Books - World Scientific Publishing Co Pte Ltd - 9789814641364 - July 10, 2015
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Charan, Ashok (Nus, S'pore)
Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

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The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.

620 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 10, 2015
ISBN13 9789814641364
Publishers World Scientific Publishing Co Pte Ltd
Pages 720
Dimensions 157 × 233 × 28 mm   ·   942 g

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