The Modern Marketing Playbook: Win Digital-first Consumers With Real-world Strategies - Kum, Doreen (Nus Business School, Singapore) - Books - World Scientific Publishing Co Pte Ltd - 9789819820467 - December 5, 2025
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Kum, Doreen (Nus Business School, Singapore)
The Modern Marketing Playbook: Win Digital-first Consumers With Real-world Strategies

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Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 5, 2025
ISBN13 9789819820467
Publishers World Scientific Publishing Co Pte Ltd
Pages 440
Dimensions 150 × 220 × 10 mm   ·   585 g

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