Value Realization in the Phygital Reality Market: Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds - Kobe University Monograph Series in Social Science Research - Lin Huang - Books - Springer Verlag, Singapore - 9789819941315 - August 11, 2024
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Lin Huang
Value Realization in the Phygital Reality Market: Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds - Kobe University Monograph Series in Social Science Research 2023 edition

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This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 11, 2024
ISBN13 9789819941315
Publishers Springer Verlag, Singapore
Pages 212
Dimensions 150 × 220 × 10 mm   ·   365 g

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