Global Perspectives on Soft Power Management in Business - - Books - IGI Global - 9798369302507 - October 9, 2023
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Global Perspectives on Soft Power Management in Business

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A comprehensive exploration of the impactful role of soft power in influencing socio-economic dynamics. In today’s interconnected world, soft power drives economic growth through the dissemination of beliefs, cultures, shared norms, and popular trends, creating a country’s brand image.

360 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 9, 2023
ISBN13 9798369302507
Publishers IGI Global
Pages 360
Dimensions 291 × 226 × 40 mm   ·   1.59 kg
Editor Kankaew, Kannapat

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