AI Innovation in Services Marketing - - Books - IGI Global - 9798369321539 - May 13, 2024
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AI Innovation in Services Marketing

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Endeavors to equip readers with an understanding of how AI is not just a tool but a force driving profound transformation in services marketing. Through a lens focused on real-world examples and insightful case studies, it illuminates the impact of AI on productivity and customer experiences.

300 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 13, 2024
ISBN13 9798369321539
Publishers IGI Global
Pages 299
Dimensions 150 × 220 × 20 mm   ·   771 g
Editor Correia, Ricardo
Editor Venciute, Dominyka

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