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Driving Green Marketing in Fashion and Retail
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Driving Green Marketing in Fashion and Retail
Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. This book explores cutting-edge techniques to provide solutions to this challenge.
330 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 31, 2024 |
| ISBN13 | 9798369330494 |
| Publishers | IGI Global |
| Pages | 312 |
| Dimensions | 150 × 220 × 20 mm · 1.06 kg |
| Editor | Ismyrlis, Vasileios |
| Editor | Karypidis, Michail |
| Editor | Papachristou, Evridiki |
| Editor | Tarnanidis, Theodore K. |
