John Gamble

Never, Ever, Ever Lose a Client (Worth Keeping): Keeping the clients that you can't afford to lose - leaving the ones you can't afford to keep. John Gamble

If you leave client retention to chance - the chances are that you will lose the clients you've worked so hard to acquire. Tenacity is the nation's leading client retention firm. This seminal work unites over 30 years of lessons learned about key client retention and combines them with a process of proven best practices of key account management. This process is Clients for Life(R). Every organization whose livelihood depends on delivering superior value to their clients will benefit from embracing its principles and practicing its precepts.