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International Marketing: Winning in the New Global Economy 2 Revised edition
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International Marketing: Winning in the New Global Economy
Introduces students to scholarship and insight that are critical for the success of modern international marketers and business professionals. This second edition features new topical discussions on the digital disruption of industry, artificial intelligence, and perspectives on global governance.
246 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 21, 2023 |
| ISBN13 | 9798823322683 |
| Publishers | Cognella, Inc |
| Pages | 246 |
| Dimensions | 255 × 177 × 17 mm · 430 g |
| Editor | Myers, Christopher |
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