The Management and Practice of Public Relations - Norman Stone - Other - Macmillan Education UK - 9780333609767 - August 30, 1995
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The Management and Practice of Public Relations

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Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations.


327 pages, illustrations

Media Other     N/A   (Unknown format)
Released August 30, 1995
Original release date 2000
ISBN13 9780333609767
Label Macmillan Education UK
Pages 327
Dimensions 155 × 235 × 19 mm   ·   467 g
Language English