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Marketing and Modernity - An Ethnography of Marketing Practice Lien Marianne E.
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Marketing and Modernity - An Ethnography of Marketing Practice
Lien Marianne E.
This text examines the strategies and struggles of the professionals who are responsible for marketing ready-made food products for a Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.
256 pages, bibliography, index
| Media | Other N/A (Unknown format) |
| Released | September 1, 1997 |
| ISBN13 | 9781859739969 |
| Label | Bloomsbury Publishing PLC |
| Pages | 256 |
| Dimensions | 140 × 216 × 23 mm · 408 g |
| Language | English |
