Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling - Christoph Burmann - Other - Springer Fachmedien Wiesbaden - 9783658483142 - July 16, 2025
In case cover and title do not match, the title is correct

Christoph Burmann
Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling Third Edition 2025 edition

Price
$ 45.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping May 26 - 28

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.

Media Other     N/A   (Unknown format)
Released July 16, 2025
ISBN13 9783658483142
Label Springer Fachmedien Wiesbaden
Pages 321
Dimensions 240 × 168 × 21 mm   ·   556 g
Language German  

See all of Christoph Burmann ( e.g. Paperback Book and Book )