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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands Al Ries New edition
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Al Ries
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
320 pages, illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 27, 2005 |
| ISBN13 | 9780060570156 |
| Publishers | HarperCollins Publishers Inc |
| Pages | 320 |
| Dimensions | 238 × 136 × 32 mm · 292 g |
| Language | English |
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