Positioning: The Battle for Your Mind - Al Ries - Books - McGraw-Hill Education - Europe - 9780071373586 - January 16, 2001
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Al Ries
Positioning: The Battle for Your Mind 2nd edition

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Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

213 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 16, 2001
ISBN13 9780071373586
Publishers McGraw-Hill Education - Europe
Pages 224
Dimensions 134 × 203 × 13 mm   ·   238 g
Language English  

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