Marketing - Dhruv Grewal - Books - McGraw-Hill Education - Europe - 9780073049021 - February 1, 2007
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Dhruv Grewal
Marketing

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Applying the marketing concepts, this work and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.

640 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 1, 2007
ISBN13 9780073049021
Publishers McGraw-Hill Education - Europe
Pages 640
Dimensions 203 × 261 × 26 mm   ·   1.33 kg

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