Marketing - Dhruv Grewal - Books - McGraw-Hill Education - Europe - 9780073380957 - February 1, 2009
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Dhruv Grewal
Marketing 2 Rev edition

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It is clear that marketing has changed significantly over the years. This text covers services, ethics, global marketing and the power of the internet. It offers a whole chapter to each of these concepts because services marketing and ethics in marketing play a role in marketing practice.

720 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 1, 2009
ISBN13 9780073380957
Publishers McGraw-Hill Education - Europe
Pages 720
Dimensions 218 × 284 × 33 mm   ·   1.72 kg

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